Start with Why: How Great Leaders Inspire Everyone to Take Action - Simon Sinek - Penguin Books

Start with Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

Penguin Books

Ürün Tanıtımı

In 2009, Simon Sinek started a movement to helppeople become more inspired at work, and in turn inspire their colleagues andcustomers. Since then, millions have been touched by the power of his ideas,including more than 28 million who've watched his TED Talk based on Start WithWhy the third most popular TED video of all time. Sinek starts with afundamental question: Why are some people and organizations more innovative,more influential, and more profitable than others? Why do some command greaterloyalty from customers and employees alike? Even among the successful, why areso few able to repeat their success over and over? People like Martin LutherKing Jr., Steve Jobs, and the Wright Brothers had little in common, but theyall started with Why. They realized that people won't truly buy into a product,service, movement, or idea until they understand the WHY behind it. Start WithWhy shows that the leaders who've had the greatest influence in the world allthink, act, and communicate the same way and it's the opposite of what everyoneelse does. Sinek calls this powerful idea The Golden Circle, and it provides aframework upon which organizations can be built, movements can be led, andpeople can be inspired. And it all starts with Why.

Özellikler

Basım Dili: İngilizce

Sayfa Sayısı: 256

En / Boy: 13.50 / 21.00 cm

Kağıt Cinsi: 2. Hamur

Basım Tarihi: Kasım 2011

Baskı Sayısı: 1