The Ferrari Book: Passion for Design

TheFerrari Book: Passion for Design

MichaelKockritz

Format: Kitap

Barkod: 9783961710201

Cilt Durumu: Ciltli

Ürün Tanıtımı

• On over 400pages, editor Michael Köckritz, author Jürgen Lewandowski and photographerMichel Zumbrunn get up close and personal with the Ferrari phenomenon: itsbeauty and sex appeal, its class and power

• Readers willlearn about not only the most popular models, but also the most importantdesigners who have shaped Ferrari

• Includes manyexciting stories and anecdotes surrounding the legendary brand and itsautomotive icons

• The attractivedesign by Charles Blunier & Co. and a clean, uncluttered layout ensure theproper presentation worthy of the vehicles from Maranello

Success is notfounded on miracles, but is almost always the product of a clear concept — thepinnacle of an ambitious, even stridently innovative idea. However, the aura ofFerrari does indeed approach the miraculous. What lies behind this phenomenon?What is the source of fascination for a brand whose creative designs areinternationally recognized and enthusiastically received? First, even today —70 years after the company was founded — the miracle of Ferrari is still due inlarge part to the personality of Il Commendatore, Enzo Ferrari. Patience,passion, and being hard on himself and those around him gave the brand, underthe emblem of the Cavallino Rampante, the power to become what it is today:sheer fascination on four wheels. Second, the long list of international racingvictories is equally important. There is no class, no competition, that Ferraridid not set its sights on and win more or less immediately during the company’slast 70 years. Finally, Ferrari is synonymous with aesthetics, elegance, andtrend-setting design. The true value of a brand and its products is measured inthe currency of impassioned devotion. This is the third and perhaps most vitalelement confirming the Ferrari miracle: The Ferrari Book – Passion for Designtraces the evolution of the miracle and lets us experience passion givenautomotive form in a large and engrossing format. Text in English, German,French and Italian.